Kategorie: Wardley Mapping

  • Starting with the Why – The Purpose

    Starting with the Why – The Purpose

    The strategy cycle of Wardley Mapping starts with the purpose. The purpose – the “why” of our business – describes the reason and motivation for the organization’s existence and is part of the organization’s vision of the future. The organization’s purpose and fundamental beliefs – its corporate values – envision the organization’s future. The vision…

  • The Strategy Cycle

    The Strategy Cycle

    Wardley Mapping is a business strategy framework invented by Simon Wardley. It helps to design and evolve effective business strategies based on situational awareness and movement following a strategy cycle. The strategy cycle “is a representation of change and how we need to react to it”, according to Simon Wardley. The strategy cycle consists of…